Our Purpose
Together, Coast Medic and Coast Medic Ambulance exist to strengthen emergency medical care across coastal and community settings; combining charitable innovation with regulated clinical delivery to ensure help arrives where and when it is needed most.
Coast Medic (Charity)
Mission Statement
To save lives and improve health outcomes in coastal and maritime communities by delivering innovative, accessible emergency medical care, education, and response where conventional services are limited by geography or environment.
Vision Statement
A future where no life is lost or compromised due to distance from emergency care, and where coastal and marine communities have equitable access to high-quality medical response, training, and lifesaving equipment.
Coast Medic Ambulance Ltd
Mission Statement
To deliver safe, effective, and responsive ambulance and medical services through clinically led practice, strong governance and a commitment to patient-centred care across every setting we serve.
Vision Statement
To be a trusted, leading provider of regulated ambulance and event medical services, recognised for clinical excellence, professionalism, and reliability by patients, commissioners, and partner organisations.
Our Values
Compassionate
We place dignity, empathy, and respect at the centre of every interaction. Whether supporting patients, families, or partner organisations, we recognise the human impact of medical emergencies and deliver care that reflects NHS values of kindness, inclusion and patient-centred practice.
Accountable
We are honest, transparent and grounded in what can be safely delivered. Our services are led by clinical governance, evidence-based practice, and clear responsibility; ensuring that patients, commissioners and communities can trust us to act with integrity and professionalism.
Responsive
We adapt quickly to changing clinical, environmental and community needs. By working collaboratively with NHS services, local authorities and voluntary partners, we provide timely and proportionate responses where conventional models may not fit.
Enterprising
We seek better ways to deliver emergency care through innovation, learning, and practical problem-solving. From community defibrillator programmes to maritime response capability, we develop solutions that strengthen resilience and complement NHS provision.
Safe & Mindful
We act with awareness, reflection, and foresight—prioritising patient safety, staff wellbeing, and environmental responsibility. Our decisions are measured, risk-aware, and aligned with continuous improvement across clinical and organisational practice.